Poddealer can directly help communicate your business. Here's how...
Poddealer is an essential content distribution tool that can help you target your message to your audience. Used to its maximum potential, poddealer can deliver rich engaging content to viewers, and accurately measure uptake and usage amongst the target demographic. Your audience will need to install the application on their computers, so to encourage them to this be sure to consider the following...
Is your proposition useful to people?
Poddealer has been created as an opt-in service, so encouraging people to install the application is all about incentivisation. It's the ideal channel to deliver engaging content to your audience. The content should be tailored to the tastes and interests of your customer, kept compelling and if relevant - useful. The best way to achieve this obviously varies according to your specific audience's needs, but incentives you might include are exclusive content, advance information and news, special offers and so on.
How will you keep people using it?
Maintaining a high quality and regular turn-over of material is important to the success of your poddealer execution; after all, your poddealer application is only as good as the content it delivers. Deliver on the content promise and your audience will keep watching; make it invaluable and the chances are you'll be on their desktops every day. As a screensaver, you can be brought to their attention automatically.
How do you know how many people are tuning in?
The total number of times your poddealer application is launched can be easily tracked, as well as how many individual computers have run it. Since this is done without sending or storing any personal data, you do not compromise the user's privacy. This data, combined with the number of initial downloads of your application, can be used to measure the success of your initiative.
How can you use it to drive traffic to your target site?
Calls to action from within poddealer can link directly to your site and help drive traffic or generate leads as users seek further information. Related content can also be introduced allowing access to associated services such as exclusive offers or partner content made available through poddealer itself. The in built “recommend to a friend” functionality can also help boost adoption of your poddealer as users promote the product to each other.
How much is poddealer?
Because poddealer is flexible and highly customisable, the cost will depend on what you want yours to do - to find out more drop us a line or call us on +44(0)20 7684 3505.
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